Playbook
Website Checklist: What Every Startup Homepage Must Include
If your homepage does not clearly answer what it is, who it is for, and what visitors should do next, you are losing leads.
The 8 essentials
- Clear headline (outcome-driven, not clever)
- 1-sentence explanation (what you do + for who)
- Primary CTA (one action, repeated)
- Social proof (logos, testimonials, results)
- Services summary (3-5 bullets max)
- Process (how it works in 3 steps)
- Objection handling (FAQ / guarantees)
- Final CTA (same CTA, different wording)
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